MLB swaps stadium tickets for biometrics
MLB is planning to conduct tests that could eventually lead to paperless entry into baseball games. The trials use biometrics, such as fingerprints and facial recognition, and will be introduced at several baseball stadiums later this year. By next year, the technology could see wide implementation in stadiums across the country.
MLB has teamed up with CLEAR, which already sees its technology used in airports to bypass security checkpoints, for the pilot program. They will roll out the pilot in conjunction with Tickets.com to selected venues during this season before expanding the use to more stadiums next year. According to CLEAR co-founder and CEO Caryn Seidman-Becker,
“We’ll be able to immediately link [fans’] CLEAR accounts to their MLB.com account. Your biometrics – your face and fingerprint – become your ticket.”
Lauren Stangel, CLEAR's head of sports and events, said, “When experiencing a game, the biggest friction point is getting into the stadium. We truly believe we have an opportunity to use our technology to drive a safer and better experience for fans.”
Not only will biometrics replace ticket takers, they could also be used at concession stands. CLEAR indicated that the platform would be introduced for point-of-sale systems in Washington, giving fans the ability to pay for food and validate their age using nothing more than a fingerprint.
CLEAR has 2 million members paying a $15 monthly subscription fee for various services, but the platform will be free to use at the stadium. The company has already entered into partnerships with 13 professional sports franchises to use the technology.