Hard Rock Opens Atlantic City’s First Casino-Owned Gas Station
Hard Rock launched a new enterprise in Atlantic City that no other casino operator in the resort town has ever attempted: a gas station. Innovative yet unexpected; the addition of a gas station and convenience store was as much of a surprise as the casino’s decision not to include a poker room.
Hard Rock Atlantic City managed to keep their plans to open a fuel station under wraps (and away from the press) until after the grand opening of their casino and hotel. Rocktane Gas & Wash is located between Maryland and Virginia Avenue, just outside the parking garage for the Hard Rock Hotel.
Like the casino, the gas station is open 24-hours. Rocktane is massive, even for a gas station, filling half a city block. It includes a 5,100 square-foot convenience store, ample parking, an automated carwash, and 16 gas pumps. The gas station opened on Monday but the car wash will open at a later date, said Hard Rock.
Rocktane’s opening arrives just as the grand opening celebrations at Hard Rock Atlantic City are winding down. The casino and hotel kicked off its run in the resort town with indoor fireworks, guitar smashings on the Boardwalk, concerts and celebrity appearances.
Hard Rock has even more surprises in store for New Jersey visitors. The hotel plans to launch a program where guests can request music service to their room. Options include an electric guitar and amp, an old-school record player with actual records, or a more modern sound system.