New Jersey Online Poker Doesn't Show the Expected Traffic Boost from the WSOP

Figures from New Jersey online poker traffic over the past two weeks don't show the expected boost from the World Series of Poker in Las Vegas. In the past, the annual tournament series has boosted traffic on New Jersey's WSOP.com online poker site, but this year that is hardly true.

According to Online Poker Report, the boost might not be as visible due to the much larger player pool and a change in the games people are playing online. A possible solution could be to change the metrics used to quantify how much the Las Vegas summer series fuels online poker activity.

Looking at the numbers from the past three years a trend begins to emerge. In 2015, online cash game traffic increased 26 percent in the week leading up to the start of the WSOP. The following year, it was up 19 percent compared to other weeks; then 18 percent in 2017.

This year, WSOP.com's cash game traffic was only boosted eight percent by the start of the annual tournament series. The most probable reason cash game traffic looks less affected is the size of the player pool. The addition of New Jersey players lessens the impact of each additional player.

Another contributing factor is the addition of BLAST Poker to WSOP.com. The new lottery-style sit-and-go game is popular with recreational players and could be picking up a significant portion of cash game traffic. Since WSOP is not tracking the new form of poker as a cash game, BLAST Poker numbers do not contribute count towards the boost of traffic during the WSOP.

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