E3 Highlights Advancements in Mobile Gaming
Mobile gaming is no longer a feature on the sidelines at E3. The convention highlighted advancements in mobile gaming with live tournaments and demonstrations showcased on the center stage, the ESL Esports Arena. Honor of Kings, Clash Royale, and Arena of Valor were the stars of the show.
Yvette Martinez-Rea, CEO of ESL North America, opined on why mobile esports are becoming a dominant force in the gaming industry. She says mobile reaches a more diverse audience than any other platform – more women and more people of all ages. Martinez-Rea believes it is the diversity of mobile players even more than the platform’s buying power that will make it an industry leader.
Martinez-Rea explained that the industry grew around males between the ages of 16 and 24, becoming the entertainment of choice for their generation. However, the coming generation of esports professionals includes a lot more females.
Young girls are just as interested in video games as young boys, and many more now aspire to play competitively than young girls ten years ago. The slowest to catch onto this trend are the esports teams themselves, but publishers mobile device makers are already marketing to girls.
In the Asian market, where Andriod and iOS gaming were more readily embraced, mobile developers, discovered females were an essential part of their demographic years ago. North America is only just waking up to the possibilities of mobile esports, including the diversity the platform encourages.
According to the mobile esports site Skillz, female gamers were site’s two biggest winners in 2017, and females held seven out of the top 10 spots.