Steve Martin, Michael Cera Raise $295,100 for Charity at Broadway Poker Tournament
Broadway’s finest, including stars Steve Martin and Michael Cera, came together to raise money for charity at the fourth annual Broadway Bets, a celebrity poker tournament for performing artists. The money went to benefit the Broadway Cares/Equity Fights AIDS organization.
The tournament took place on May 14 and included Broadway stars, industry members, and avid theatre fans. Texas Hold’em was the game, and the group of 280 participants filled Sardi’s Times Square Continental Restaurant in Midtown New York, where caricatures of Martin and other showbiz celebrities line the walls.
It took 26 of Sardi’s tables to accommodate all of the players. In the end, just 10 remained to compete at the final table: Joseph T. Baio; Jeremy Hollingworth; Andy Frankenberger; Nick Falzon; Amanda Pekoe; Richard Kind; Lisa Cecchini; Peter Pergola; Thomas M. Cerabino, and Shannon January.
Pergola, CEO of The Araca Group, emerged the Broadway Bets champion after a long heads-up match against Cerabino, chairman of Willkie Farr & Gallagher LLP. Pergola’s prizes include a weekend at the Borgata Hotel Casino & Spa in Atlantic City, along with two airline tickets through JetBlue.
The night included more than just poker. Several Broadway celebrities attended the event to mix, mingle, and play other casino games including roulette and craps for prizes. The poker tournament raised $286,900 for Broadway Cares, bringing its donation total over four years to $948,850.
The money goes to support social service work through The Actors Fund and provides grants for participants in AIDS service organizations nationwide.