Riot Games Partners with MTV for Hyperplay Music Festival
The first music festival to come out of the partnership between Riot Games and MTV is slated for Singapore. Hyperplay is a two-day event that attempts to integrate the worlds of esports and music, including the first-ever League of Legends tournament for the Association of Southeast Asian Nations (ASEAN) region.
The entire event will live stream, showcasing the never-before-seen skills of the ASEAN teams on a global stage for the first time. Musicians from the region who have been collaborating with Riot on game soundtracks will provide live performances of their in-game tracks.
According to Johnson Yeh, managing director of Riot Games for China and Southeast Asia, there is a lot of crossover between gaming and music. Yeh says a lot of talented musicians are also gamers and have expressed interest in participating in events involving League of Legends.
If the event is a success, said Yeh, Riot’s partnership with MTV could expand to include “a broader audience,” which could mean more esports music festivals in other regions.
At the event, MTV will spotlight four music performances from “international, regional, and local artists” who were not named in the official announcement. The performances are slated to air in a one-hour “MTV Spotlight” special on August 21.
MTV’s parent company, Viacom International Media Networks, praised their partnership with Riot Games and expressed an interest in becoming a part of the growing global esports industry. Viacom VP Paras Sharma said there is a “natural synergy” between the two industries as they evolve together through pop culture.