Cryptocurrency Dash paid Rory MacDonald a ton to sport its name at UFC fight
Dash, meet the UFC. UFC, meet Dash. UFC welterweight challenger Rory MacDonald was tapped to promote the rising cryptocurrency in a recent bout at Bellator 192. Dash ultimately paid the fighter $250,000 to promote the altcoin, which was $85,000 more than Reebok paid out to all fighters for UFC 126 in Austin on February 18.
Jeff Smith, head of network operations for Dash, had gotten in touch with the now-Bellator welterweight champ to discuss the sponsorship deal at the Bellator 192. Smith is an avid martial arts fan and wanted to take a unique approach to promoting the digital currency. In an interview with MMA Fighting's Alexander K Lee, Smith said, "“There’s actually a monthly proposal cycle, we call it our ‘treasury system,’ and so every month our treasury budget opens and closes and there’s an amount of Dash that we can use as sort of a positive feedback loop. So we’re using this Dash to reinvest into the ecosystem to do things that we as a network think will be better for Dash."
Of course, the payment wasn't a cash payment. It was a Dash deal, and with the fluctuations in the cryptocurrency market, the price has changed somewhat. As of this writing, Dash is currently trading at a little more than $488, down 15.59% over the week. The UFC and Dash are now said to be possibly considering a UFC cage sponsorship deal.