The Global Online Player Pool Could Double by 2022, Say Researchers
According to researchers at Juniper, the number of global online gamblers will double by the year 2022.
Juniper says the increase will be driven by online casinos and digital products. Regulations are loosening across key markets that will allow operators to offer products or expand their offering to include a wider variety of online wagers. They say the online betting market will top $1 trillion in the next four years.
The United States is an active player in the online global gambling market, but Juniper says Western Europe will continue to dominate. They anticipate $510 billion in bets from Western European users in the next four years. North America will come in a distant second, with around $213 billion in online bets, followed by China and Far East markets with $138 billion.
The global online gambling market reached $621.3 billion in 2017. Juniper expects that number to grow to $1.03 trillion by 2022. The growth over the next four years, according to Juniper, will be fueled by online sports betting, online lotteries, and online VR casinos.
Juniper predicts shared poker liquidity will boost poker rooms numbers, providing a major boost to leading online operators. 2018 will be a critical year for online poker, with player pool sharing agreements and new technologies in the works that could change the industry.
Founded in 2001 and based out of Basingstoke, Hampshire, Juniper Research specialises in the identification and appraisal of high growth opportunities across the mobile telecoms, content, and applications sectors. Juniper offers market intelligence, analysis and research in the form of analyst reports, subscription databases and consultancy services.