FIFA 18 Viewership Spikes on Twitch During Champions Cup
FIFA 18 esports viewership is up, but can the spike last? The first major event for the title was a significant success, clocking 2.1 million hours watched over the weekend on the official EA Sports FIFA channel. The spike translates to nearly triple the number of hours clocked on the channel throughout all of 2017.
The sudden spike in popularity of FIFA 18 esports can be attributed to several factors, but the primary driver for viewership was most undoubtedly a recently added campaign for in-game rewards. The game offered an incentive for players for linking their Twitch accounts with their FIFA FUT accounts in time for the FUT Champions Cup in Barcelona.
On January 26, the EA Sports FIFA account tweeted the offer, announcing that accounts had to be linked in order to be eligible for in-game rewards for watching the championship. The campaign paid off, attracting a far larger group of casual FIFA fans than having tuned into previous broadcasts.
The fact that the spike can be attributed to a well-planned campaign does not negate the possibility that FIFA 18 is growing as an esport. The real question is, can the title hold on to all these new viewers and is the growth sustainable?
Based on the number of hours watched per viewer, the odds are looking good for FIFA growth. The average viewer tuned in for more than an hour. It shows they liked what they saw compared to the average session in 2017 of just 22 minutes, representing a 184 percent increase in view time.