Atlantic City Casinos Pull Skill-Based Video Gaming Machines
Caesars Entertainment launched skill-based video gaming machines in their Atlantic Casino properties earlier this year only to pull them after just three months. Where the machines a failure? The answer, according to the machine’s manufacturer, is more complicated than a simple yes or no.
“We can do all the prototyping, focus groups and game nights we want but there is nothing like a live environment to learn from, said GameCo founder Blaine Graboyes.
Graboys says the decision to pull the machines was mutual – some of the machines were simply moved offer to the Foxwoods casino in Connecticut. While there was most definitely a monetary factor involved, neither Graboyes or Melissa Price, Senior vice president of gaming enterprises at Caesars, were willing to show those cards.
One factor could be temptation from the competition. Price revealed that she plans to review the skill-based gaming machines produced by GameCo rival Gamblit, once they receive approval from the New Jersey Division of Gaming Enforcement.
Garaboys says this is all part of the process with rolling out new tech, and the launch at Caesars should really be considered more of a beta launch. It included GameCo’s first generation of games: Pharaoh’s Secret Temple and Danger arena. The second generation games are going to be totally different.
GameCo plans to replace the Call of Duty-like Danger Arena with a Terminator 2 shooter, and is adding a branded basketball shooting game, a Space Invaders game and The Simpsons game. Garaboys believes turnover of the games is inevitable and that it will take around four years to figure out which games will be successful.