Bitcoin Investment App Relaunched

An app that allows Bitcoin investing on the US stock market has been bought by Satoshi Citadel Industries (SCI) and is about to be relaunched again for the second time in 2016. This time around, the hopes are that it will not need to be shut down again.

The Keza app is meant to make, according to SCI, it much easier for investors who use Bitcoin to be able to invest in the stock market using their digital currency instead of exchanging it into regular money beforehand. It’s effectively a middle man for the stock market to accept Bitcoin payments without exactly accepting Bitcoin payments directly.

The original app launched at the beginning of the year but did not last that long before being closed down. There’s still some confusion as to why, exactly, Keza was closed down in the first place, with subscribers to Reddit coming up with a number of different theories, including one involving the U.S. Securities and Exchange Commission and allegations of rule breaking. Other Reddit users simply said that perhaps the beta testing of the app did not generate enough interest.

If that was indeed the case, and the app didn’t generate enough interest just a few months ago, it’s unclear what the difference is now. Still, the app is a great idea and anything which makes things easier to purchase with Bitcoin is definitely a good thing.

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