Ontario Lottery & Gaming Corporation to offer Ontario residents sports betting on NBA
Sports gamblers in the Canadian province of Ontario will be able to legally bet on NBA games when the new season starts next month, after an agreement was reached between the baseball league and the Ontario Lottery & Gaming Corporation (OLG). The agreement basically makes the NBA officially available for fans to make bets on it from October 25th and onwards.
The COO of the OLG, Greg McKenzie, said at the end of last week that the agreement comes at a time when the popularity of the NBA is higher than ever in Canada, and in Ontario specifically, after the city of Toronto hosted the NBA All Star game this year. He also noted that Toronto's own NBA team, the Raptors, had their best ever season last year, which has made the NBA hotter than ever in Ontario.
The OLG hopes that allowing fans to bet on the NBA through its PRO-LINE platform will bring more fans to it. The last time that the OLG was able to offer the NBA as a betting option was back in 1994, before the explosion of internet betting. Back then, the then-NBA Commissioner David Stern demanded that the OLG remove NBA basketball from its offering of sports that people could bet on as he did not want the league associated with gambling at all. Since then, times have changed a lot and the NBA is more amenable to sports betting, as are other sports.